Italy: most popular wine companies 2018, by media influence score

*The influence score is calculated by the source as the sum of: - 1 point for each presence and use of online platforms, 2 points for using videos on platforms (Facebook, YouTube, Twitter, Pinterest, Instagram, mobile sites, E-Commerce, Wikipedia);
- 0 to 10 points, where 10 represents the company with the best result, depending on the number of fans/subscribers/followers on the main platforms (Facebook, YouTube, Twitter, Instagram);
- 0 to 10 points, where 10 represents the company with the best result, assigned according to page posting updates on social networks;
- 0 to 10 points, where 10 represents the company with the best result, assigned according to the number of link-in;
- 0 to 10 points of look & feel, a ranking based on the website’s usability;
- 0 to 10 points, given according to the analysis of content related to local promotion and mention of authorized retailers;
- 1 to 5 points, according to the number of languages used on the website;
- 1 to 5 points, according to the mentions of native grape varieties;
- 1 to 5 points, according to the initiatives about sustainability;
- 1 point for having chat/chat box services on online platforms.